HOW TO START A ROOMMATE FINDING SERVICE
The average income for owners of this kind of business in California is $65,000 a year. Best
of all, here's a business that you can start with an absolute minimum investment. Practically
anyone who lives in a city anywhere in the country can expect to do just about as well, and with
a bit of imagination, mixed with some business "moxie", you should be able to do even better!
Income and market potentials for a service such as this are truly fantastic! Rent increases that
have far outpaced wage increase have brought about a tremendous need for a method to
alleviate the cost of housing. Also, many apartment complexes are being converted into
expensive condominiums. These two factors have created a problem of gigantic proportions
for millions of people who are concerned about keeping a roof over their heads.
You can make big money solving the problem with your own Roommate Finding Service.
We're going to tell you how. Many of the nation's leading economists are predicting this kind
of living arrangement to be the "money-saving answer" for apartment dwellers for the rest of
this century. Others are predicting the roommate finding service to become as popular as the
employment agency by 1990.
This is an ideal absentee owner business. Most of those operating on the West Coast have a
woman doing the managing - sometimes as just the manager, and some times as the owner -
manager. This apparently has something to do with the nature of the business, and how most
people seem to naturally trust a woman to find the right roommate for them.
As to the fee structure, I suggest something similar to the successful employment agencies.
Charge everyone a $25 registration fee to start the ball rolling toward finding them a suitable
roommate. You take a Polaroid snapshot of each registrant, have them fill out an appropriate
application card which will indicate the kind of roommate they'd be happy with, and start
searching through your files for people with similar likes and dislikes.
To get started, you'll want a bank reference; a legal reference, a telephone; a business name,
letterhead paper, envelopes and business bards; and office supplies such as a 3 x 5 index
cards; typewriter; file cabinet; and a printed questionnaire-application form. You'll also need a
responsibility disclaimer, which can be combined with the applicant's agreement- to-pay
contract. Once you've found a roommate for your prospective client, you should have it
spelled out in your agreement that each of the "matched room mates" will pay you 15% to
20% of the first month's rent. You could charge a bit extra for particular requirements, and
perhaps somewhat less for older persons, or for persons with handicaps.
The approval or disapproval is left up in the parties involved. You simply look through your
registration card file, pull out five or six apparently suitable roommates, call each of them on
the phone and arrange separate meetings for them with your client. Your client reports back
to you, and tells you of his or her decision, and you call the person chosen and finalize the
deal.
Good advertising will play a most important part in getting this business off the ground. Make
up a good circular or "flyer" detaining your roommate finding services, and listing your phone
number. Get these flyers on as many bulletin boards in your area as possible. Get them in
grocery stores, barber shops, community colleges, beauty salons, bowling alleys; the list of
places to "billboard" your flyers is endless. Another idea is to set up "take-one" boxes in as
many retail places of business as you can. Don't overlook the value of placing your flyers on
car windshields - particularly around apartment complexes, and in the parking lots of the
colleges in your area. You might even pay the downtown parking lot attendants to slip one
under the windshield wiper of each car he parks on Monday. If you do a good job with the
make-up of your flyer, and use your imagination in getting them into the hands of your
prospective clients, you'll have no trouble moving your new business into the black quickly.
Even so, you'll need to run regular ads in your area newspapers. The best headings to run
your ads under is the Personals Column. Your ad might read:
Need A Roommate? We'll find the ideal roommate for you! Everything handled on a strictly
confidential basis. For details, call Jan, Mary, or Carol.
Within only a couple of months, you should be well enough established, and with an income
large enough to afford an office location. When you establish your office, do some publicizing
of your business with press releases to all the media in your area, and plan some fanfare that
will bring attention to your services. Tacking up on your office walls the enthusiastic
testimonials of people you've matched with roommates is a very good idea. Later on, you
might want to input all your client information on computer, and take video pictures of each
client for showing to prospective roommates. In the final analysis, once you have your
business underway, your further success will be limited only by your imagination.
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