MAKING MONEY WITH GIVE-AWAYS

MAKING MONEY WITH GIVE-AWAYS

The guy who thought of giving away free rolls of film every time you have

your films developed at his photo center - is a genius!

You know the rest of the story, and so do thousands other photo centers

around the world who copy this excellent promotion.

STRETCHING DOLLARS

A budget conscious market is always out looking for a free lunch. For

this reason, you can build a marketing system that self-liquidates its

associated cost, distributing gift certificates that offer free this or

free that - all the customer has to do is pay a minimal shipping and

handling charge.

FREE SOFTWARE

In Las Vegas, I met a poker player who sells software he put together for

$29 and higher. To double the volume and reach other markets, he decided to

repackage his software. He gave it a new name, made a new floppy disk label,

and offered it at a ridiculous price:

FREE

To receive the software, all you have to do is fill out the gift certificate

and send it back to him with $8.69.THEY WENT APE! He was giving the certificates to

schools, businesses, and stores who give away the certificates as their own promotional

gifts to their customers. Because the cost to produce and mail this disk is 60 cents, he

was making $8 with every certificate that was redeemed for the free software.

$800,000 IN 27 WEEKS

Take a snapshot of this picture: Say, a total of 1 Million certificates

were circulated. Let's say you paid half a penny to print and distribute

these million certificates. Your cost is $5,000. If you generate a 7%

conversion, you'll earn $560,000.00

NUMBERS GAME

If you give other people permission to make copies of and give away your

certificates, your cost to circulate 1 Million certificates will go down.

But your opportunity to make money remains the same.

1% response = $80,000

2% response = $160,000

3% response = $240,000

5% response = $400,000

10% response = $800,000